Portfolio
Social media strategy,content & growth forbrands that want to beseen and convert.
I build and execute digital marketing strategies across TikTok, Instagram and LinkedIn, combining content, audience psychology and business strategy to help brands grow.
What I deliver
Social Media Strategy
Brand voice, content pillars, and platform-specific strategy built around your business goals — not generic posting schedules.
Social Media Management
End-to-end management across TikTok, Instagram, and LinkedIn — planning, scheduling, publishing, and reporting.
Content Strategy
Content pillars, formats, and an editorial calendar mapped to each platform and stage of your funnel — so every post has a purpose.
Content Creation
Short-form video, carousels, graphics, and product photography direction crafted to stop the scroll and communicate clearly.
Copywriting
Captions, hooks, and long-form copy that carry your brand voice and move your audience to act.
Community Management
Replies, DMs, comments, and engagement — keeping your brand voice consistent so your audience feels seen and heard.
Lead Generation
Content and funnels designed to attract, qualify, and convert the right audience into leads and customers.
Campaign Strategy
End-to-end campaign planning — objectives, messaging, creative direction, and rollout across platforms.
Brand Positioning
Clarifying who you are, who you serve, and why you matter — so your brand stands out and stays memorable.
Go-to-Market Strategy
Launch strategy that takes new products and brands from idea to market with the right message and channels.
Case studies
Graton Spaces — Launching an Airbnb brand from zero
Graton Spaces is a short-stay and Airbnb management brand that launched with zero followers and zero awareness. The objective: build awareness and attract both BnB property owners and guests across Nairobi. I owned strategy and execution end to end — positioning, content, and organic distribution.
I developed the brand positioning, produced short-form video, and ran day-to-day social media management with audience targeting focused on hosts and travelers — turning a cold start into real partnerships and units under management within weeks.
Results in under three weeks: 0 → 24 Instagram followers in the first two weeks, 6,000+ TikTok views, 25+ Airbnb hosts partnered with, and 80+ units brought under management.
Nima AI — Building a brand from zero
Nima is an AI-powered virtual try-on app targeting Kenyan fashion e-commerce. I built and executed the social media presence from scratch — developing the brand voice, visual identity system, and platform strategy ahead of and through launch. The brief: make a tech product feel aspirational and accessible to the African fashion consumer.
I handled full content production — carousels, product showcase posts, LinkedIn thought-leadership content — while maintaining visual consistency across all three platforms.
Bloom & Batter — 50 customers in two months
Bloom & Batter is a homegrown pastry brand. The goal was pure customer acquisition — turning a social presence into real orders. I ran content, offers, and product photography direction to build appetite appeal and drive sales.
From promotional posts and seasonal offers to customer communication and order handling, I built a content-to-sales loop that converted followers into buyers — acquiring 50 customers in the first two months, and proving the approach works for e-commerce, FMCG, food, retail, and consumer brands.
Pesapad — Making money talk accessible
Pesapad is a financial literacy platform targeting young Nairobi professionals. The challenge: make dense financial concepts engaging, local, and actionable for an audience that finds most finance content either too foreign or too basic.
I created and sustained a 75-day daily content series — writing, designing, and publishing a new educational carousel every single day. Topics ranged from cost-of-living breakdowns to investment tools like Ziidi Trader, NSE/CDS onboarding, and SACCO structures. All framed around real Nairobi numbers.
How I work
Week 1: I learn your brand, audience, competitors, and goals. I audit your current presence and identify gaps before writing a single word of copy.
I build a monthly content calendar with clear pillars, hooks, and platform logic. You approve before anything gets published.
I design, write, and schedule all content. You get posts for review in advance — no surprises, no last-minute rushes.
End of month: what worked, what didn't, what we're optimising next month. Data-informed, but always focused on business outcomes — not vanity metrics.
Ready to buildsomething worth following?
Open to remote opportunities. Digital Marketing | Social Media | Content Marketing | Marketing VA